YouTuber Sam Sheffer on the creation process and audience

Sam Sheffer: Creation is an evolutionary process

Sam Sheffer


Top 3 films of all time:
Requiem for a Dream, The Matrix and Back to the Future Part II

How did you first get into filmmaking?
I got a Panasonic SVAV30 when I was a young teenager and was fascinated by how small and capable it was. My dad always had a camcorder on vacations as well. Then worked professionally with video making at The Verge and realized I could do it myself.



What is your favorite on-set story?
Not much of a story but I got to host an episode of 90 Seconds on The Verge with Alexis Ohanian back in the day.

What piece of equipment can you not live without on set?
Canon 16-35

The heart of the Film Pin Society is community and camaraderie. Can you talk a little about that?
Sharing is caring. I think the audience is crucial for any genre of anything creative. There's an exchange of value between the creator and the consumer and it's important to know who your audience is and actively engage with them as a whole. As in, thanking them for watching, responding to comments, taking selfies with them in the streets, etc.

"I think the audience is crucial for any genre of anything creative."

What’s the best piece of advice you can give to someone looking into going into your field?
Just keep making. Try. Try again. Try a 75th time. Creation is an evolutionary process. The work is really never done. Unless you're making a Hollywood film that hits the big screen. Then you have to ship a complete product. But then you could always make a sequel...


What pin from our collection speaks to you and why?
That Doc's a beast

What should we turn into a pin next?
1DX Mark II or another Canon L glass

How can we learn more about you?

Youtube Channel, Instagram, Twitter, Facebook


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